Search Engine Optimization
Search Engine Optimization is the main ingredient in getting a good reading from the search engine robots. Search engines see your pages as a bunch of code (they don't pick up images), so having properly formatted, clean html code is the key to getting a good reading. A standard search engine optimization is to build your page around a keyword phrase. Include the keyword phrase through the content, and search engines will be able to read that the certain keyword phrase is what you want to be ranked for.
There are many companies which offer bogus gaurentee's and promises of higher rankings, more traffic, ect. While they may be able to increase some ranking and traffic, there is never a guarentee that your pages can be ranked higher than your competitors. We recommend you stay away from companies that make such claims. The key to owning a successful high ranking website, is really to know search engine optimization yourself. It is not as difficult as some perceive. Basic coding techniques can be implemented which guarantee your pages to be ranked for the certain keyword phrase you want. Using your keyword phrase within tags like h1, a, title, b, and throughout the content a few times will drastically help.
Obviously it takes some work to improve your site to be optimized for search engines, so you may wish to consider being a search engine optimization company to do the work, but if you can learn on your own and have the time, then it is definately sport ter to do it yourself.